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Reviews are one of the most critical aspects of your online store’s branding and marketing. Not only do they help build trust and loyalty, but good or bad reviews can make or break your store. Here are some tips on how to get 5-star reviews:
Have overly detailed product listings
Make sure your product listing is full of information that buyers will want to know about your product. Being upfront and honest not only builds trust but also sets clear expectations for your work. Consider including:
- Shipping policy
- Refund policy
- And details about you, the seller
Lots of photos
Often, your product photos are the first impression customers will have of your product, and sometimes, they may make a purchase without taking a look at your product details. Therefore, your product photos must give customers the information they need about your item. Examples:
- Show your product from every side
- Use real images instead of mockups
- Include a photo that shows the scale of the item
Always go a step further:
The easiest way to get 5-star reviews is consistently exceeding your customer’s expectations. Exceeding expectations is one of the best ways to set your business apart and show you care about your customers. When you send a package to customers, consider including:
- Your business card with your social media handles
- A small gift
- Coupons! Send a coupon code for repeat purchases OR send a family and friend coupon that your customer can share.
- Instructions for the item’s use and upkeep. For example, if you sell clothes, you can send washing instructions.
Set a clear return policy
Developing a clear return policy is an easy way to build trust with customers. By having a clear return policy, buyers will have an upfront expectation of the customer service level they can expect from your shop.
Communicate with customers
Customers want to know about their order. Send them a message such as: “Thank you for your purchase! I am currently making your product, and your scheduled shipping date is 03/12.” You can also send photos of their items as they are made, and if you have any issues, it is best to send them an update promptly. Make every customer feel like they are your #1 priority.
Dispatch on time
Always dispatch orders on time. If things get hectic, or the item is taking longer than usual to make, message your customer promptly to keep them updated.
Finally, don’t be afraid to reach out for a review:
“Thank you so much for your previous purchase! If you need anything else at all, please reach out! If you enjoyed our product, please consider leaving a review to help us grow our small business!”