As a global marketplace, we at Just Artisan are well aware of the environmental impact that results from running a worldwide e-commerce marketplace. We’ve long had ambitious goals to change the way artists and makers sell online. In addition to our commitment to artists and makers, we are proud to announce that Just Artisan will be completely offsetting carbon emissions generated by our data centers used to run Just Artisan.
As part of our efforts to create a positive impact on society, Just Artisan has made the decision to become carbon neutral by purchasing carbon offsets through Cloverly. These offsets support a diverse portfolio of gold standard environmental projects, including investments in wind and solar farms, the management and protection of forestry, greenhouse gas capture, factory pollution reduction, and more.
The new initiative comes at no cost to vendors or customers!
What are Carbon Offsets?
A carbon offset is meant to counter the carbon emissions we produce. By purchasing a carbon offset it means that for any carbon emissions released into our atmosphere as a result of our servers, we will invest in projects that reduce carbon emissions by the same amount.
And We’re Not Stopping There
While we are very excited to take Just Artisan carbon neutral, we believe in holding ourselves to a higher standard. By the end of 2021, we will be migrating Just Artisan to the Google Cloud Platform. The Google Cloud Platform has set a goal to become 100% carbon-free by 2030 and is well on its way to meeting its goal. By using the Google Cloud Platform, we will be significantly reducing the carbon emissions generated by our servers. In addition, the platform will allow us to scale up or down at a moment’s notice so that we do not have our servers running on idle producing unnecessary carbon emissions.
What About Product Shipping?
Starting today, customers will be given the option to offset the cost of shipping on their orders. The choice is 100% optional but will give customers the opportunity to offset the carbon emissions from their purchase.
What About Just Artisan’s Legacy Carbon Emissions?
With the combination of carbon offsets and migrating to a cleaner cloud platform, we are taking immediate steps to reduce our impact on the environment. And, in addition to offsetting all current and future emissions, we will be purchasing offsets equivalent to Just Artisan’s legacy carbon emissions! In other words, we will be offsetting all carbon emissions from the day we booted up our first server, to the date of this announcement.